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營銷型網站建設發展趨勢
Date：2013-11-01 Aource：尚品中國 Type：網站百科 Word Size：small medium big
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As for future development trend, the development trend of China's network marketing mainly in the following aspects:
（1）網絡營銷成為電子商務最重要的組成部分
Network marketing has become the most important part of electronic commerce
從去年下半年以來，不少知名的電子商務服務商都在強調網絡營銷在其服務過程中的重要性，并且陸續推出了配套的網絡營銷產品和服務。從當前國內企業的上網需求上來看，網絡營銷仍然是最基礎最廣泛的需求。以往那種將網絡營銷與電子商務割裂開來的認識與做法在逐漸被意識到是錯誤的。離開了網絡營銷，電子商務將成為空中樓閣。
From the second half of last year, many well-known e-commerce service providers in emphasizing the importance of network marketing in the service process, and the launch of supporting network marketing products and services. From the current domestic enterprise Internet demand point of view, the network marketing is still the most foundation most extensive requirements. The kind of the understanding and practice of the network marketing and e-commerce separated in gradually realized is wrong. From the network marketing, e-commerce will become the castles in the air.
（2）營銷型網站建設將成為企業網站建設的主流
Marketing type website construction will become the mainstream of enterprise website construction
在若干年前，企業網站一般都被賦予了形象展示、促進銷售、信息化應用等使命。經過這些年的發展，事實教育了大量的中小企業，使他們明白了企業網站最靠譜的還是能夠為他們帶來客戶，促進銷售，其它的都是扯淡。基于這種大的市場環境，營銷型網站的理念浮出水面，并快速被市場和客戶接受。營銷型網站一句話概括就是以能夠幫助企業帶來目標客戶，并使其充分了解企業的產品和服務，最終促成網絡商機的網站。
In a few years ago, the enterprise website are generally given the image display, promote sales, informationization application mission. After these years of development, a large number of small and medium-sized enterprises in education, so that they understand the enterprise website the most reliable or for their clients, promote sales, the other is bullshit. This big market environment based on the concept, marketing type website surfaced, and quickly accepted by the market and customers. Marketing type site in a word is to help companies bring target customers, and make them fully understand the company's products and services, and eventually to the network business website.
（3）搜索引擎營銷在相當長的一段時間內仍將是主流的網絡營銷方式
Search engine marketing in quite a long period of time will be the mainstream of network marketing
網絡營銷行業最基礎的元素就是流量。不論什么樣的企業，要想從網絡營銷中獲得好處，首先就需要獲取流量。在當前的互聯網世界，超過7成的用戶每天通過搜索引擎去尋找自己需要的信息，這使得搜索引擎成為互聯網上最大的流量集散中心。在替代搜索引擎的殺手級互聯網應用方式出現之前，搜索引擎營銷無疑仍將是最主流、最重要的網絡營銷方式。
The most basic elements of the network marketing industry is flow. No matter what kind of enterprise, in order to benefit from the network marketing, we need to obtain the flow. In the current Internet world, more than 7 of users every day through the search engine to find the information they need, which makes search engine become the biggest Internet traffic hub. In the alternative search engine killer Internet application mode before, search engine marketing will certainly remain the most popular network marketing methods, the most important.
（4）WEB2.0網絡營銷模式的深度發展
Depth development of WEB2.0 network marketing mode
2008年博客營銷已經取得了快速發展，未來的企業博客營銷有望成為主流網絡營銷方法，博客營銷成為企業網絡營銷營銷策略的組成部分，企業博客引領網絡營銷進入全員營銷時代。與此同時更多WEB2.0網絡營銷模式將獲得不同層次的發展，如RSS營銷、網摘營銷、播客營銷、基于SNS網絡社區的各種營銷模式等。
In 2008, the blog marketing has made rapid development, the future of the enterprise blog marketing is expected to become the mainstream of network marketing, blog marketing has become part of the marketing strategy of the enterprise network, enterprise network marketing blog lead into the marketing era. At the same time more WEB2.0 network marketing mode will have different levels of development, such as RSS marketing, network marketing, podcasting marketing, based on the SNS network community marketing mode etc..
（5）更多適用于中小企業的網絡廣告形式
The network advertisement form more suitable for small and medium-sized enterprises
傳統的展示類BANNER網絡廣告和RichMedia廣告由于廣告制作復雜播出價格高昂，至今仍然只是大企業展示品牌形象的手段，傳統網絡廣告難以走進中小企業。不過隨著更多分類信息、本地化服務網站等網絡媒體的發展，以及不同形式的PPA付費廣告模式的出現，將有更多成本較低的網絡廣告，為中小企業擴大信息傳播渠道提供了機會。
The traditional kind of BANNER display advertising network and RichMedia advertising as advertising production complex broadcast is expensive, still just big companies to display the brand image means, traditional network advertisement to into the small and medium-sized enterprises. But with the development of more classification information, localization service websites and other Internet media, and the emergence of different forms of PPA paid advertising model, there will be more and more low cost advertising network, expand the information dissemination channels for small and medium-sized enterprises to provide opportunities.